CGI: Rod McDee Social Campaign

This project began with a broadcast commercial campaign that expanded into a six-month social media campaign. The goal was to extend the life of the broadcast creative while leveraging social media trends and brand-specific messaging to drive brand awareness, engagement, and dealer sales.

My Contributions Included:

Campaign Strategy & Creative Development: Co-created a social campaign that blended the broadcast creative with trending social formats, while aligning with topics the client wanted to emphasize.

Project Management: Oversaw timelines, coordinated with internal teams, managed shoot logistics, and ensured content delivery met the campaign schedule.

Content Direction & Production: Directed 4 out of 6 shoots and produced 2 out of 6 shoots for the campaign.

Content Volume & Planning: Each shoot generated enough content to sustain 30 days of posting (5x per week) across multiple platforms.

Unique Creative Elements: Oversaw a semi-scripted podcast parody concept as part of the shoot deliverables, providing a fresh and engaging way for the client to connect with audiences.

Video Editing: Edited campaign content for multiple platforms, ensuring deliverables were optimized for reach and engagement.

The Results

  • 4 Million+ Unique Video Views

  • 10

    4 Million+ Engagements

  • 11 Million+ Impressions