Project Management: Oversaw post-production for the campaign, ensuring smooth workflows, timely delivery, and alignment with the creative vision.

Content Ideation: Developed a range of innovative content ideas for social platforms, many of which were approved by the client and remain in use today as part of their ongoing content strategy.

Shoot Direction & Production: Directed multiple shoots that included both interviews and lifestyle content, producing the social media ideas originally pitched while also capturing library build assets for ongoing use across the client’s website and social channels.

Collaboration: Coordinated closely with both internal and external partners of the client, strategically planning social media posts to complement and integrate with their pre-existing campaign schedules.

Video Editing: Edited both short-form and long-form content, optimizing deliverables for maximum performance across platforms.